5 small website updates that make a big impact on your business
- Brooke Smalley
- Sep 6
- 2 min read
When you run a small business, your website often ends up at the bottom of the to-do list. You’re focused on serving clients, juggling admin, and keeping everything moving. But here’s the good news: you don’t need a full redesign to see results. Sometimes, the smallest updates make the biggest difference to how people experience your site - and how Google ranks it.
Here are five quick tweaks you can action today that can have a lasting impact.
1. Refresh your homepage images
First impressions matter. Your homepage is usually the first thing potential customers see, so your images should feel fresh, high-quality, and true to your brand.
Swap out outdated photos for crisp, current ones.
Compress images before uploading to improve load time.
Add alt text (a short description of the image) to boost accessibility and SEO.
A homepage that feels up-to-date tells visitors that your business is active and paying attention.
2. Update your contact info and forms
It sounds simple, but many small business websites have outdated phone numbers, broken links, or forms that don’t actually send. Test yours today:
Call your own number.
Fill in your form and check the message lands in your inbox.
Add clear contact details in the footer of every page.
If a customer struggles to reach you, they’ll likely move on to the next business.
3. Optimise page titles and meta descriptions
Your page titles and descriptions are the little snippets people see in Google before they even click. Strong titles and descriptions can mean the difference between someone scrolling past or choosing you.
Example:
❌ Weak: Home – Business Name
✅ Strong: Affordable bookkeeping services in Sunbury | Business Name
Take five minutes to review the titles and descriptions on your main pages. A small tweak here can bring in more traffic without spending a cent.
4. Improve website speed with simple steps
A slow website turns visitors away. But you don’t always need a developer to fix it. Try:
Compressing large images.
Removing unused plugins or apps.
Running your site through a free speed tool like PageSpeed Insights.
Even shaving a second or two off your load time can improve user experience and boost your search ranking.
5. Add a clear call-to-action (CTA)
Your website should guide visitors toward a next step. Without a clear call-to-action, people leave without doing anything.
Add a “Book a call” button above the fold.
Highlight your services with “Get started today.”
Use consistent buttons across your site.
Make it obvious what you want people to do - and you’ll see more leads come through.
Wrapping up
Small tweaks add up to big wins. A few hours spent refreshing your site can improve how customers see you and how Google finds you.
If you’d like a hand, I offer mini website refresh packages designed to take this off your plate. Together, we’ll make sure your site is working hard for your business.
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